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002378097
Contact us
002378097
Women are at the heart of Cameroun’s economy. As merchants, farmers, processors, and service providers, they drive local markets and sustainably improve household living standards. Yet, limited access to formal financial services continues to hinder many women-led initiatives.
For over a decade, Advans Cameroun has been addressing this challenge by offering tailored financial solutions that enable women entrepreneurs to structure, grow, and sustain their businesses.
To meet its customers needs, Advans Cameroun provides 24/7 an online banking service, as well as a customer relationship center available by dialing 8097. As of December 31, 2025, women, who represent 37% of Advans Cameroun’s portfolio and hold approximately 9.1 billion CFA francs in deposits (31% of total savings), are increasingly adopting the digital services made available to them.
These figures reflect both the trust women entrepreneurs place in Advans Cameroun and the strong alignment of its products with their needs.
Access to financing remains a key driver in transforming small activities into thriving businesses. In 2025, Advans Cameroun supported more than 5,000 economic activities, including 1,385 women-led businesses, for a total amount of 5.4 billion CFA francs, representing a 28% increase compared to 2024.
Key point : More than one-quarter of these women entrepreneurs secured their first financing from a financial institution, highlighting Advans Cameroun’s role as a key enabler of financial inclusion.
Supporting women’s entrepreneurship means investing in the future of our economy. By facilitating women’s access to financing and savings, we are not only supporting businesses—we are empowering families, creating jobs, and contributing to a more inclusive and resilient economy.
Sandrine ZIWA
Acting Chief Executive Officer
In 2025, 33% of financing granted to women entrepreneurs was concentrated in clothing retail, beverage distribution, and grocery stores. These businesses actively contribute to job creation, employing an average of four (4) permanent staff per activity, with some SMEs employing up to seven (7) people. Overall, Advans Cameroun’s support directly contributes to improving the economic well-being of more than 9,000 families across the country.
The impact of Advans Cameroun’s support is further confirmed by an independent study conducted by 60 Decibels.
According to this study:
These results show that access to tailored financial services is a powerful lever for strengthening women’s economic empowerment and business resilience.
Through its support for women’s entrepreneurship, Advans Cameroun directly contributes to several Sustainable Development Goals, including
SDG 1
No Poverty
SDG 5
Gender Equality
SDG 8
Decent Work and Economic Growth
SDG 10
Reduced Inequalities
Advans Cameroun’s experience demonstrates that supporting women entrepreneurs is not only a social commitment but also an effective economic development strategy. By facilitating access to financing, savings, and tailored financial services, Advans empowers women to transform their projects into sustainable businesses, create jobs, and generate a positive impact within their communities.
