About us - Advans Cameroun

Our History

Founded in May 2006, Advans Cameroun is a microfinance institution committed to providing tailored financial services to meet the specific needs of micro, small, and medium-sized enterprises (MSMEs) across the Cameroonian territory.

In 2017, the institution celebrated a decade of operations dedicated to advancing financial inclusion. To commemorate this milestone, a series of initiatives were launched to express appreciation to our clients and employees. These included community service efforts such as cleaning the Dakar neighborhood in Douala, celebratory gatherings in branches with anniversary cakes, and the presentation of honorary awards to twelve employees, attended by local authorities, media representatives, and internal teams.

Today, Advans Cameroon relies on a robust network of 14 branches and nearly 200 merchant partners (Advans Points), enabling closer proximity to communities and facilitating the daily financial transactions of our customers.

Our Mission

We are committed to delivering responsible and sustainable financial services, tailored to the needs of SMEs, entrepreneurs, traders, artisans, and their families.

With the client at the heart of everything we do, our goal is to create a real and measurable social impact. To achieve this, we have implemented an omnichannel distribution strategy, strengthened by innovative digital solutions, to ensure our clients and partners benefit from simple, fast, and secure access to our services and information.

Our Vision

To become a financial institution that drives Cameroon’s economic and social development through financial inclusion and the empowerment of individuals and businesses.

Our Core Values

Open to All

We welcome those underserved by the traditional financial sector and provide equal opportunities to all our employees, based solely on merit and without any form of discrimination.

Committed

We are dedicated to delivering accessible and transparent services to everyone, with the aim of creating a lasting and positive impact.

Entrepreneurial

We foster the entrepreneurial spirit of our clients, employees and partners. We support their determination to succeed.

Innovative

We strive to deliver innovative solutions to the challenges faced by our clients and staff.

Board of Directors

Advans Cameroun is governed by an independent Board of Directors made up of eight members with solid experience in the financial sector and a strong expertise in financial inclusion. The Board is responsible for defining the company’s overall strategy and direction, while also ensuring its effective implementation.