{"id":1711,"date":"2026-03-30T17:25:14","date_gmt":"2026-03-30T17:25:14","guid":{"rendered":"https:\/\/www.advanscameroun.com\/?post_type=insights&#038;p=1711"},"modified":"2026-03-31T08:41:09","modified_gmt":"2026-03-31T08:41:09","slug":"advans-cameroun-a-catalyst-for-the-growth-of-women-owned-businesses","status":"publish","type":"insights","link":"https:\/\/www.advanscameroun.com\/en\/insights\/advans-cameroun-a-catalyst-for-the-growth-of-women-owned-businesses\/","title":{"rendered":"Advans Cameroun: A catalyst for the growth of women-owned businesses"},"content":{"rendered":"<div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f922-p922-o1\" lang=\"en-US\" dir=\"ltr\"><div><div class=\"wpcf7-form\"><div class=\"fit-the-fullspace\"><div><div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div><form action=\"\/en\/wp-json\/wp\/v2\/insights\/1711#wpcf7-f922-p922-o1\" method=\"post\" class=\"wpcf7-form init\" enctype=\"\" autocomplete=\"autocomplete\" novalidate=\"novalidate\" data-status=\"init\" locale=\"en_US\"><div style=\"display: block;\"><input type=\"hidden\" name=\"_wpcf7\" value=\"922\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f922-p922-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_fit-the-fullspace\" value=\"\" \/>\n<\/div><label> Your name\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"your-name\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n\n<label> Your email\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"your-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n\n<label> Subject\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"your-subject\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-subject\" \/><\/span> <\/label>\n\n<label> Your message (optional)\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" id=\"your-message\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div><\/div><\/div><\/div><\/div>\n    <div id=\"\" class=\"IArticle-block-main-saip\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-lg-12 col-md-12 col-sm-12 col-12 IArticle-block-in-saip\">\n                    <div class=\"container-1130\">\n                        <div class=\"IArticle-image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.advanscameroun.com\/wp-content\/uploads\/sites\/9\/2026\/03\/Advans-Cameroun_2.jpg\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"\" class=\"IArticle-block-main-saip\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-lg-12 col-md-12 col-sm-12 col-12 IArticle-block-in-saip\">\n                    <div class=\"container-1130\">\n                        <div class=\"IArticle-info-text-saip\">\n                            <p>Women are at the heart of Cameroun\u2019s economy. As merchants, farmers, processors, and service providers, they drive local markets and sustainably improve household living standards. Yet, limited access to formal financial services continues to hinder many women-led initiatives.<\/p>\n<p>For over a decade, Advans Cameroun has been addressing this challenge by offering tailored financial solutions that enable women entrepreneurs to structure, grow, and sustain their businesses.<\/p>\n<h2><strong>Secure and tailored access to financial services<\/strong><\/h2>\n<p>To meet its customers needs, Advans Cameroun provides 24\/7 an online banking service, as well as a customer relationship center available by dialing 8097. As of December 31, 2025, women, who represent <strong>37%<\/strong> of Advans Cameroun\u2019s portfolio and hold approximately <strong>9.1 billion CFA francs in deposits (31% of total savings)<\/strong>, are increasingly adopting the digital services made available to them.<\/p>\n<p>These figures reflect both the trust women entrepreneurs place in Advans Cameroun and the strong alignment of its products with their needs.<\/p>\n<h2><strong>Loans designed to accelerate growth<\/strong><\/h2>\n<p>Access to financing remains a key driver in transforming small activities into thriving businesses. In 2025, Advans Cameroun supported more than 5,000 economic activities, including <strong>1,385 women-led businesses, for a total amount of 5.4 billion CFA francs, representing a 28% increase compared to 2024.<\/strong><\/p>\n<p><strong>Key point\u00a0:<\/strong> <em>More than one-quarter of these women entrepreneurs secured their first financing from a financial institution, highlighting Advans Cameroun\u2019s role as a key enabler of financial inclusion<\/em>.<\/p>\n<h2><strong>A tangible economic and social impact<\/strong><\/h2>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n    <div id=\"\" class=\"testimony-block-main-hp bg-grey\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-lg-12 col-md-12 col-sm-12 col-12 testimony-block-in-hp\">\n                    <div class=\"row\">\n                        <div class=\"container-1130\">\n                                                        <div class=\"testimony-slider-main-hp\"\n                                 id=\"testimony_slider_hp\">\n                                                                                                                                                              <div class=\"testimony-info-main-hp \">\n                                                                                                        <div class=\"testimony-info-img-hp\">\n                                                                                                                        <img decoding=\"async\" src=\"https:\/\/www.advanscameroun.com\/wp-content\/uploads\/sites\/9\/2025\/05\/Sandrine-ZIWA-Directeur-General-Adjoint.png\"\n                                                                   alt=\"\">\n                                                                                                                                                                          <\/div>\n                                                                                                                                                          <div class=\"testimony-info-text-hp\">\n                                                          <div class=\"testimony-text-quote-hp\">\u201c<\/div>\n                                                          <div class=\"testimony-text-in-hp\">\n                                                                                                                                <blockquote><p><em>Supporting women\u2019s entrepreneurship means investing in the future of our economy. By facilitating women\u2019s access to financing and savings, we are not only supporting businesses\u2014we are empowering families, creating jobs, and contributing to a more inclusive and resilient economy.<\/em><\/p><\/blockquote>\n                                                                                                                                                                                              <p class=\"testimony-text-name-hp\">Sandrine ZIWA<\/p>\n                                                                                                                                                                                              <p class=\"testimony-text-function-hp\">Acting Chief Executive Officer<\/p>\n                                                                                                                                                                                              <div class=\"testimony-text-social-hp\">\n                                                                      <ul>\n                                                                                                                                                                                                                                  <li>\n                                                                                  <a href=\"https:\/\/cm.linkedin.com\/in\/sandrine-ziwa-4b133ba7?original_referer=https%3A%2F%2Fwww.google.com%2F\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\"\n                                                                                              src=\"https:\/\/www.advanscameroun.com\/wp-content\/themes\/advans\/assets\/images\/linkdin_icon_green_hp.svg\"\n                                                                                              alt=\"\"><\/a>\n                                                                              <\/li>\n                                                                                                                                                                                                                          <\/ul>\n                                                                  <\/div>\n                                                                                                                        <\/div>\n                                                      <\/div>\n                                                                                                <\/div>\n                                                                                                                                                  <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"video-modal-main-hp modal fade\" id=\"testimony_video\" tabindex=\"-1\" aria-labelledby=\"exampleModalLabel\"\n         aria-hidden=\"true\">\n        <div class=\"video-modal-close-hp\">\n            <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                <span aria-hidden=\"true\"><img decoding=\"async\"\n                            src=\"https:\/\/www.advanscameroun.com\/wp-content\/themes\/advans\/assets\/images\/close_icon_white_hp.svg\" alt=\"\"> Close<\/span>\n            <\/button>\n        <\/div>\n        <div class=\"modal-dialog modal-dialog-centered\">\n            <div class=\"modal-content\">\n                <div class=\"modal-body\">\n                    <iframe loading=\"lazy\" width=\"100%\" height=\"100%\" src=\"\" id=\"video\" frameborder=\"0\"\n                            allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n    <div id=\"\" class=\"IArticle-block-main-saip\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-lg-12 col-md-12 col-sm-12 col-12 IArticle-block-in-saip\">\n                    <div class=\"container-1130\">\n                        <div class=\"IArticle-info-text-saip\">\n                            <p>In 2025, 33% of financing granted to women entrepreneurs was concentrated in clothing retail, beverage distribution, and grocery stores. These businesses actively contribute to job creation, employing an average of four (4) permanent staff per activity, with some SMEs employing up to seven (7) people. Overall, <strong>Advans Cameroun\u2019s support directly contributes to improving the economic well-being of more than 9,000 families across the country<\/strong>.<\/p>\n<h2><strong>Impact measured and validated by Clients<\/strong><\/h2>\n<p>The impact of Advans Cameroun\u2019s support is further confirmed by an independent study conducted by 60 Decibels.<\/p>\n<p>According to this study:<\/p>\n<ul>\n<li><strong>51%<\/strong> of clients reported increased income<\/li>\n<li><strong>23%<\/strong> were able to hire new employees<\/li>\n<li><strong>52%<\/strong> report having improved their financial management<\/li>\n<\/ul>\n<p>These results show that access to tailored financial services is a powerful lever for strengthening women\u2019s economic empowerment and business resilience.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"\"\n         class=\"cards-carousel-block-main-CMSp\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-lg-12 col-md-12 col-sm-12 col-12 cards-carousel-block-in-CMSp\">\n                    <div class=\"row\">\n                        <div class=\"container-1130\">\n                                                            <div class=\"common-title-main-hp\">\n                                    <h2><strong>A Commitment Aligned with the Sustainable Development Goals (SDGs)<\/strong><\/h2>\n<p>Through its support for women\u2019s entrepreneurship, Advans Cameroun directly contributes to several Sustainable Development Goals, including<\/p>\n                                <\/div>\n                                                                                        <div class=\"Ccards-list-main-CMSp\">\n                                    <div class=\"swiper\">\n                                        <div class=\"swiper-wrapper\">\n                                                                                            <div class=\"Ccards-box-CMSp swiper-slide Ccards-color1-CMSp\">\n                                                    <div class=\"Ccards-box-in-CMSp\">\n                                                        <div class=\"Ccards-box-icon-CMSp\">\n                                                                                                                            <img decoding=\"async\" src=\"https:\/\/www.advanscameroun.com\/wp-content\/uploads\/sites\/9\/2026\/03\/Advans-Icon_Doorstep.png\" alt=\"\" width=\"300\" height=\"90\">\n                                                                                                                    <\/div>\n                                                                                                                    <p style=\"text-align: center\"><strong>SDG 1<\/strong><\/p>\n                                                                                                                                                                            <p><p style=\"text-align: center\"><em>No Poverty<\/em><\/p>\n<\/p>\n                                                                                                            <\/div>\n                                                <\/div>\n                                                                                            <div class=\"Ccards-box-CMSp swiper-slide Ccards-color2-CMSp\">\n                                                    <div class=\"Ccards-box-in-CMSp\">\n                                                        <div class=\"Ccards-box-icon-CMSp\">\n                                                                                                                            <img decoding=\"async\" src=\"https:\/\/www.advanscameroun.com\/wp-content\/uploads\/sites\/9\/2026\/03\/Advans-Icon_services-tailored.png\" alt=\"\" width=\"300\" height=\"90\">\n                                                                                                                    <\/div>\n                                                                                                                    <p style=\"text-align: center\"><strong>SDG 5<\/strong><\/p>\n                                                                                                                                                                            <p><p style=\"text-align: center\"><em>Gender Equality<\/em><\/p>\n<\/p>\n                                                                                                            <\/div>\n                                                <\/div>\n                                                                                            <div class=\"Ccards-box-CMSp swiper-slide Ccards-color3-CMSp\">\n                                                    <div class=\"Ccards-box-in-CMSp\">\n                                                   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             <\/div>\n                                                <\/div>\n                                                                                            <div class=\"Ccards-box-CMSp swiper-slide Ccards-color4-CMSp\">\n                                                    <div class=\"Ccards-box-in-CMSp\">\n                                                        <div class=\"Ccards-box-icon-CMSp\">\n                                                                                                                            <img decoding=\"async\" src=\"https:\/\/www.advanscameroun.com\/wp-content\/uploads\/sites\/9\/2026\/03\/Advans-Icon_halfmillion-client.png\" alt=\"\" width=\"300\" height=\"90\">\n                                                                                                                    <\/div>\n                                                                                                                    <p style=\"text-align: center\"><strong>SDG 10<\/strong><\/p>\n                                                                                                                                                                            <p><p style=\"text-align: center\"><em>Reduced Inequalities<\/em><\/p>\n<\/p>\n                                                                                                            <\/div>\n                                                <\/div>\n                                                                                    <\/div>\n                                    <\/div>\n                                    <div class=\"swiper-nav\">\n                                        <button type=\"button\" role=\"button\" class=\"swiper-button-prev\">\n                                            <span aria-label=\"Previous\">\u2039<\/span>\n                                        <\/button>\n                                        <button type=\"button\" role=\"button\" class=\"swiper-button-next\">\n                                            <span aria-label=\"Next\">\u203a<\/span>\n                                        <\/button>\n                                    <\/div>\n                                    <div class=\"swiper-pagination\"><\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"\" class=\"IArticle-block-main-saip\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-lg-12 col-md-12 col-sm-12 col-12 IArticle-block-in-saip\">\n                    <div class=\"container-1130\">\n                        <div class=\"IArticle-info-text-saip\">\n                            <h2><strong>Investing in Women\u2019s Entrepreneurship: A Strategic and Human Choice<\/strong><\/h2>\n<p>Advans Cameroun\u2019s experience demonstrates that supporting women entrepreneurs is not only a social commitment but also an effective economic development strategy. By facilitating access to financing, savings, and tailored financial services, Advans empowers women to transform their projects into sustainable businesses, create jobs, and generate a positive impact within their communities.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Your name Your email Subject Your message (optional)<\/p>\n","protected":false},"author":40,"featured_media":1706,"template":"","meta":{"_acf_changed":false,"footnotes":""},"insights_types":[15],"insights_tags":[],"class_list":["post-1711","insights","type-insights","status-publish","has-post-thumbnail","hentry","insights_types-news-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.advanscameroun.com\/en\/wp-json\/wp\/v2\/insights\/1711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.advanscameroun.com\/en\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/www.advanscameroun.com\/en\/wp-json\/wp\/v2\/types\/insights"}],"author":[{"embeddable":true,"href":"https:\/\/www.advanscameroun.com\/en\/wp-json\/wp\/v2\/users\/40"}],"version-history":[{"count":4,"href":"https:\/\/www.advanscameroun.com\/en\/wp-json\/wp\/v2\/insights\/1711\/revisions"}],"predecessor-version":[{"id":1746,"href":"https:\/\/www.advanscameroun.com\/en\/wp-json\/wp\/v2\/insights\/1711\/revisions\/1746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.advanscameroun.com\/en\/wp-json\/wp\/v2\/media\/1706"}],"wp:attachment":[{"href":"https:\/\/www.advanscameroun.com\/en\/wp-json\/wp\/v2\/media?parent=1711"}],"wp:term":[{"taxonomy":"insights_types","embeddable":true,"href":"https:\/\/www.advanscameroun.com\/en\/wp-json\/wp\/v2\/insights_types?post=1711"},{"taxonomy":"insights_tags","embeddable":true,"href":"https:\/\/www.advanscameroun.com\/en\/wp-json\/wp\/v2\/insights_tags?post=1711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}